Make Your Content Work Smarter with Branded Education

What's in the Guide?

Welcome to The Learning Economy

Learn how the rise of consumer curiosity has created a $91B learning marketplace.

The Marketers Guide to the Learning Economy

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9 Ways to Win with Branded Education

Brand visionary and CMO Mark Addicks lays out nine tangible business cases for leaders to win through teaching.

Learning
Campaigns 101

How learning experiences take brand campaigns further by creating a hub for the most engaged to participate and connect.

The New Advertising Continuum

From interruption to education, how the rise of ad blockers and streaming television create a need for new branded content forms.

Cross-Channel Learning Content

Make everywhere the classroom by repurposing learning content across channels to drive paid, earned and owned distribution.

Branded Education Case Study

How a course on planning a dream kitchen elevates Cambria as a design expert while driving sales.

Industry
Perspectives

Hear branded education advice from brand marketing executives, content strategists and business school professors.

How to Design Content That Teaches

Think your content teaches? Put it through The Big Know's outcomes-based instructional model for effective branded education.

Branded Education Insights from 10 Industry Experts

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Content Marketing Institute

ROBERT ROSE

Editor-in-Chief, Contently

JOE LAZAUSKAS

Former AMA Chairman

RICK DOW

Senior Brand Strategist, Grow North

LAUREN MEHLER PRADHAN

University of St. Thomas

DR. MICHAEL PORTER

Carlson School of Management

DAVE HOPKINS

Creative and Product Director

JOSEPH KUEFLER

Marketing Lead

PAUL FEINER

Director of Instructional Strategy

TOM GODFREY

"Welcome to the Learning Economy. In this report, we’ll share how brands and organizations can win with branded education to forge and deepen customer relationships."

MARK ADDICKS

Former CMO of General Mills

EMERGING CONSUMER LEARNING TRENDS 

Expert Guidance from Our Core Team

Ready to Win Through Branded Education?

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"Becoming a teacher is a core piece of a great content marketing strategy."

ROBERT ROSE

Chief Strategy Advisor,
Content Marketing Institute

We create world-class educational content for any channel.

We are a Branded Education Company built to turn consumer curiosity into brand love.

Annual growth in YouTube searches for "How to" content

Number of people that will take an online course this year